Search Engine Optimization Pros and Cons

There are two main methods for you to think about when considering internet marketing traffic. The first is SEO or Search Engine Optimization, and the second is PPC or Paid Per Click advertising. We will now look at some of the advantages and disadvantages of using SEO.

Pros: The first thing to remember is that although there are differences between SEO and PPC it is advisable to try and use both. One important point to remember in respect of SEO is users are more likely to visit your site after clicking on a natural search result than they would after clicking on a paid advertisement. In other words, users prefer visiting sites based on their own search inquiries, and this is because they have already got an idea of what it is they are looking for. By using SEO rather than PPC you will, therefore, be attracting a targeted audience to your site.

The keywords you use on your website are an important factor in terms of favorable page rankings. You will also discover that search engines like Google will allow you to display more than one page of results in the rankings, and this means you are able to deliver two messages to encourage visitors to your site. By fine-tuning your website content and creating the best possible SEO you will be able to enjoy a larger long-term return on your investment. PPC will stop delivering the results as soon as the campaign is over whilst SEO will carry on. On the other hand, Paid Per Click is able to produce quick returns on your investment (ROI) and is something to be considered when you are looking for short-term results.

Cons: You need to bear in mind that SEO results can be unpredictable, and therefore you should not rely on them to the exclusion of other methods. External factors like seasonal variations and changes in the search engines themselves can have an effect on the success of SEO.

SEO is a long-term project which needs to be worked on and maintained over a period of months in order to obtain the maximum benefit, and in order that results can stabilize over time.


It would be fair to say that no one method can deliver 100% success all of the time, and it is, therefore, advisable to use both of them. SEO brings long-term benefits such as the ability to grow and develop your business. At the same time, you can also employ PPC to maximize your return on investment, but bear in mind the need to focus on the testing as well as the conversion rates from your PPC campaigns.

And finally, don’t forget there are other marketing channels available to you. SEO and PPC are important but don’t use them to the exclusion of other methods which may also deliver benefits to you. Remember to keep in mind the ultimate goal is to achieve the long-term success of your business.

Avoid Blackhat Optimization Techniques

When looking for ways to promote their business, many people look into SEO. Now when it comes to SEO there is a good and fair way of doing it and a bad and unfair way. The good way is known as white hat SEO and it employs only honest and fair methods. The bad way is known as blackhat SEO and it employs unfair methods. Blackhat SEO can bring short-term benefits to your business, but ultimately it can be extremely dangerous.

The most commonly used black hat technique is that of hidden text manipulation. This is where the content writer uses code to hide keywords inside a website, thus achieving better search engine results. However, when a user clicks on what they think is a proper link to the site they will find it does not deliver what they were expecting.

Other methods are also employed, and these include link spamming to achieve a higher search engine ranking. By joining artificial linking schemes with a large amount of link exchanging going on they are able to increase their web presence.

All search engines display their rules and regulations within their terms and conditions pages, and it is important to abide by them. Blackhat SEO goes against these regulations, and such methods should be avoided. Before starting out in SEO it is a good idea to read Google’s guidelines on spam to make sure you don’t infringe any of their rules and regulations.

Another important factor to bear in mind is that there is actually a very thin line between white hat SEO and black hat SEO. A black hat activity may not necessarily contravene the search engine rules, but it may harm your business in the long run. It can be very tempting to use shortcuts when you first set up in business so that you can enjoy quick success. However, what many people forget is that the goal ultimate goal should be to create long-term success rather than quick results. It is also important to remember that using black hat SEO can have a long-lasting effect on your business, and it is best to stay with white hat SEO techniques. Ultimately those businesses with something positive to offer will rank higher and be able to enjoy longer-term success.

Search engines are getting smarter all the time and achieving success with black hat methods is becoming harder. It is not your while putting time and effort into methods which are not going to benefit your business in the long run, and which are not going to work out well for you.

Using white hat techniques will help you to develop a professional business and one which is better able to adapt to the ever-changing demands of the internet.

Keyword Analysis and On-Page Optimization Service

Keyword Analysis Service

When looking into SEO, it is important to understand which keyword is right for your website. Undergoing a detailed analysis will help us to understand how competitive the keywords can be, and can also help to suggest possibilities for other combinations related to your site.

When we analyze a keyword, we check the monthly number of searches for a particular search engine, and then the keyword or phrase that was used to search. Once these results are figured, it helps us to modify the keyword strategy used for all the pages of your website.

Our personal analysis provides not only which terms are the most used, but which are the most likely to calculate investment and conversion rates. Our goal is to provide you with the most effective keywords possible, in order for your site to obtain the most widely ranging online presence possible.

Ever since our company launched, this has been a primary focus for us. Many of our client’s success stories actually based on the concept that the major importance in their site was the focus on keyword optimization. This goes to show that through our handwork and experience, we can assure your company a much better value for your internet marketing strategies.

On-Page Optimization Service

The optimization on the page of your site is called On-page optimization, Including both visual elements like text, and behind-the-scenes work like optimizing META tags. By using On Page optimization, you help the search engines to better read your website code and also to recognize which keywords are most important.

Here are some elements of On page optimization:

1. Title Tag: An element which is displayed on the top bar of the web browser. The title must contain the keywords that you want to target & have to be unique from page to page.

2. Description META tag: The description is located on the head of the code, usually just below the title tag. Not quite as prominent as the title tag, but still important, search engines will display the description tag as part of their results.

3. Keyword META tag: Most search engines ignore this tag, but that doesn’t mean that we should go without using it. The Keyword META tag should use targeted keywords, separated by a comma.

4. File Name: It is beneficial to use your targeted keywords in the file name. If your file name is more than one word, separate the words with a hyphen or underscore.

5. Alt Tags: Alt tags are attributes that can be added to images, and permit you to get some SEO value from the pictures on your site. Although search engines don’t read pictures, they do read alt tags so it is better to include a keyword or two when placing new images.

6. Internal structure: Your internal page structure is the way that each page in your website links to other pages in the site. Strategic linking within a website will enhance the keyword relevancy in the eyes of the search engines & will also help visitors to better find what they need.

7. Text: You want to include your targeted keywords in various places throughout your content. Keep in mind that you should always design your page for your visitors first and so make it user-friendly as much as you can.